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Woodhead Publishing, Limited
Multinational Corporation Subsidiaries in China: An empirical study of growth and development strategy
Multinational Corporation Subsidiaries in China: An empirical study of growth and development strategy
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Summary: This comprehensive study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subsidiaries in China based on 150 MNCs. It is the first large-scale project of this nature to be conducted. The research has significant bearing on strategic planning for firms that have set up, are setting up or are planning to establish subsidiaries in China, and the firms that try to compete in the global marketplace. The findings are significant for the West, owing to the current economic crisis and the need to determine if subsidiary expansion strategies will help Western firms achieve the portfolio effects in operations and avoid the harmful impact of macro events such as the existing global financial crisis. Additional empirical findings, analysis, discussions, and suggestions for future studies are also presented. About the authors: Dr. Jinghua Zhao is the Dean in the School of Government at the Central University of Finance and Economics in China and holds a PhD from Nanjing University. Dr. Jifu Wang is the Interim Dean in the Business School at the University of Houston, Victoria. He holds a PhD. from Auburn University. Vipin Gupta (Ph.D. from Wharton School) is a Professor and Co-director, Global Management Center at the College of Business and Public Administration, California State University- San Bernardino. Dr. Tim Hudson is President of the University of Houston, Victoria. He holds a PhD. From Clark University. Contents: Introduction; Conceptual building blocks; Theoretical background; Empirical research on growth and development strategy; Strategic intent: investment and competitive factors; Corporate and functional strategies; Conclusions.
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