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Harriman House Publishing

Africa - The Ultimate Frontier Market: A guide to the business and investment opportunities in emerging Africa

Africa - The Ultimate Frontier Market: A guide to the business and investment opportunities in emerging Africa

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Sub-Saharan Africa is now one of the world's most talked about regions when it comes to emerging investment opportunities and sources of new growth. Its economies represent a quintessential frontier market and they are set to develop into an area of long-term investment interest. Africa - The Ultimate Frontier Market is an investor's guide to the transformations that have occurred in the African business landscape in the last 60 years and the key areas of interest for the future.

This book provides a detailed look at the changing trends in social life, government and business since the 1960s. It explains the background to consumer market developments and why they have occurred, the enablers that have been laid down within Africa that ready it for business expansion, and the sectors where there is opportunity for investment and growth. The business environment is then broken down into seven key areas on which investors should focus:

Agriculture - Real estate - Consumer retail - Financial services - Telecoms - Transport and logistics - Manufacturing and processing

Each of these chapters outlines the consumer sectors anticipated to experience the biggest growth in the years to come.

By following the long-term developments described, readers will understand the pace of change in Africa in the past and gain an appreciation for how its business and economy will progress in the future. At this time of great opportunity in African investing, this book is an essential addition to anyone's investment library.

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