Michigan State University Press
It's Not Magic: The Rebirth of a Small Manufacturing Company
It's Not Magic: The Rebirth of a Small Manufacturing Company
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It's Not Magic is a two-part story of how a small, struggling manufacturing supplier, Magic Inc., transformed itself into a leading manufacturer of springs and stampings. First, is the historical account of a group of people who faced the realities of the current and coming business world head onnot only did they survivethey thrived and increased sales from four million dollars annually to sixty million annually. Second, Klein and Zawacki share the processes and programs they used to stabilize Magic, Inc. in The Magic Workbook, designed for students and professionals alike. They include the charts, lists, questionnaires, and programs that will be of practical use to others seeking to economically re-energize a company.
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