L.S. Ayres and Company: The Store at the Crossroads of America

In 1872 Lyman Ayres acquired a controlling interest in the Trade Place and two years later, renamed the establishment L.S. Ayres and Company. Ken Turchi traces the beloved store's century long history through 3 wars, the Great Depression, and the changing tastes and shopping habits of America in the 1960s and 1970s. Examing Ayres management decisions, he offers strategic takeaways that explain not only the store's success, but that also apply to anyone who wants to be successful in business.