The Executive Guide to Innovation: Turning Good Ideas into Great Results

Are you among the increasing ranks of organizational leaders who believe innovation is critical for success? Have you built a business case for innovation? Does your organization innovate effectively?

This book pulls together current thinking on innovation management to guide executive leaders in developing an innovation-centric organization. Find out how you can establish a culture of effective innovation and build innovation into your strategic planning.

Innovation goes beyond generating new ideas, and the book describes the entire innovation life cycle along with resources and support that have been successful in other organizations. You most likely already have much of the talent and expertise you need, but identifying it, leveraging it, and managing it towards rapid and radical innovations may be the challenge. This book provides information and ideas on how best to capitalize on your innovation potential.