Race for the World: Strategies to Build a Great Global Firm

Informed by the findings of McKinsey & Company's extensive investigation of the problems and practices at globalizing firms, Race for the World contends that the rewards of building a great global firm at this moment in time are extraordinary. Examples of early winners in the global game, including powerhouses such as Coca-Cola, Citibank, and Nestle, reveal how the truly distinctive players utilize their intangible assets to think and act differently from the multinational models of old. The authors explain how firms can drive their transition from national to global markets by pursuing and capturing entire portfolios of global opportunities while there's still time. Race for the World provides managers and strategists with a coherent set of prescriptions and recommendations for linking the new roles of capital, brands, talent, and knowledge into an actionable game plan for leading the charge in the new global economic arena.