Typography Primer

Typography not only refers to the art and craft of creating and/or setting type professionally, but it also includes the rules and conventions that govern the assembling of type into aesthetically appealing and readable pages. With the advances of desktop publishing, the basics of typography are easily taken for granted. This book presents the vocabulary, classifications, and aesthetic principles associated with typography. From the earliest visual communication of prehistoric images through the developments of digital type, basics such as the construction of type and measurement systems clarify the design considerations of typography that lead to more legible, cohesive, well-balanced compositions. It is ideal for educators, students, and graphic artists-anyone who is interested in understanding this most basic element of graphic communication.

ABOUT THE AUTHOR:
Anthony Faiola is an assistant professor in the Department of Computer Graphics in the area of Interactive Media Development in the School of Technology at Purdue University.