Clicking: 16 Trends that Drive America

Heraldedas "Nostradamus" of marketing by Fortune magazine,Faith Popcorn is the premier trend guru; her national bestsellerThe Popcorn Report identified the business and personal trends thatdefined a decade, from Cocooning to the phenomenon of Cashing Out. Nobodyhas been more accurate in demonstrating how to profit from tracking thetrends, and in Clicking, Popcorn tells readers how to CLICK intomore recently identified trends to future fit themselves professionallyand personally.The woman who made Cocoon a verb, who predicted the retreat from the corporaterat race to home-based businesses, now shows readers how they can activelyuse trends to click into the future and into new careers and lifestylesthat are more rewarding and fulfilling. From Pleasure Revenge to FemaleThinkto Icon Toppling, Clicking explores the trends that will shape ourfuture.Popcorn and her co-author, Lys Marigold, chart the sixteen major trendsthat Popcorn's company, BrainReserve, has identified to make the right choices— in business and in life. To illustrate the process, Popcorn and Marigoldtalk about people they've interviewed and give examples of new products,new ideas, and new companies, as well as individuals who have successfullyclicked.Clicking is an invaluable road map that will teach listeners how tocapitalize on the newest trends and click into success. It is about possibilities,taking chances, and taking charge of the future — now.