Mastering Layout: Mike Stevens on the Art of Eye Appeal

This best-selling book covers the fundamental principles of layout for signs. Ask any "old timer" in the sign industry and they will tell you to get Mike Stevens' Mastering Layout. It teaches how to see, organize and manipulate graphic elements for unified, legible and visually appealing results. Over 80 illustrations demonstrate "before-and-after" results of applying the principles. Includes a troubleshooting checklist for isolating, analyzing and correcting layout weaknesses in your own designs. This book has literally taught thousands the principles and practices for excellence in sign design.