The Louisiana IceGators Phenomenon

This is the story of the phenomenally successful inaugural season of the Louisiana IceGators hockey team. It explains why an average of nearly 10,000 people a night, primarily from south Louisiana, packed the Cajundome for the games -- even during the middle of the week! The Louisiana IceGators Phenomenon is about marketing, advertising and publicity, about promotions, parties and parades on the ice. It has to do with "Alphonse, the Alligator," "the Horn Dudes," "the Chomp," comedians, singers, celebrities, light shows, rock 'n' roll, and ice hockey in the heart of the Cajun Country.