The Complete Guide to Effective Jewelry Display

This book from an industry veteran covers the principles of jewelry display, image, layout and planning. Author Larry B. Johnson takes you through every facet of creating and maintaining effective jewelry displays, from showcase selection, lighting, color and basic display elements, to display fabrics, specific merchandise and promotional display. He also covers floorboards, showcase trim, signage, wall cases, countertops and floor displays, accessories, windows, security concerns, maintenance and packaging. Johnson also includes a checklist of things to do prior to opening, and a glossary of visual merchandising terms for beginners.