The Innovator's Method: Bringing New Ideas To Markets

Then, the Innovator's Method will provide you with the tools and strategies to find and bring new ideas to market.

Based on an analysis of past innovations, the Innovator's Method provides a rigorous framework for understanding the market impact of an idea and its ensuing development, go-to-market and scaling strategies.

"A refreshing guide that explains how innovative ideas can be turned into innovative products in the market. Creative businessmen will find here new ammunitions on how to sustain their activity in increasingly competitive economy."

- Daniele Archibugi, Italian National Research Council, Rome and Birkbeck College, University of London.