Trade Show Survival Guide

This fun-to-read, tongue-in-cheek handbook of trade show selling skills, written by Matthew Hill, President of The Hill Group, covers the following topics (and many more):

• Besides Free Food, Why Go to Pre-Show Meetings?
• SMART Objectives, DUMB Ideas
• Personal Stretch Time: Being Pleasant
• Non-Violent Ways of Getting Attention
• Offending International Visitors
• Qualified or Time-Waster? - You're the Judge and Jury
• Disposing of Human Debris
• Your Demos Probably Suck
• Get Good at Visitor Manipulation
• Establish Your Own Escort Service
• A New Concept: Be Productive
• How to be a Trade Show Idiot

This book should be required reading for: Salespeople, Marketing People, Sales and Marketing Managers, Product Managers, MarCom People, and anyone else foolish enough to work a trade show.