Caring Media International
Join the Golden Rule Revolution: Practice One Habit Each Month of the Year
Join the Golden Rule Revolution: Practice One Habit Each Month of the Year
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A refreshing year-round recipe, not for chicken soup, but for but for getting organized about what we can all do to inspire a revolution of caring. Readers will enjoy 365 days of heartwarming quotes, poems, anecdotes, and action-tips - all coordinated into monthly habit-building themes. It is a PLAN to help us forge random acts into kindness by practicing the same 12 aspects of Golden Rule Living at the same time. Twelve colorfully "cued" reminder bookmarks are included.
Based on marketing principles that shape buying habits, each month has a unique personality that highlights the special essence of its Golden Rule message. There are little jokes in November to highlight "Show a Positive Attitude, and short time-outs for March when we practice "Resolve Conflicts." There are praise phrases to express "Be Appreciative" in May and brief biographies of people who "Do Your Best" in September.
A corporate marketer and professional copywriter for 25 years, the author Elaine Parke was just 19, when she volunteered as a reading tutor for Racketeer, Cobra and Vice-Lord gang kids on Chicago's North Side. In August 1961, TIME Magazine reported on her work and concerns about the frustrating limitations of "one-person-at-a-time" social solutions. Then, a marketing student at Northwestern University she asked herself, "How do we expand the scope of positive influence to reach more kids more easily?"
Mrs. Parke's first response was to spend twenty-five years fine tuning her mass market media skills in corporate America. Over the years, Mrs. Parke's corporate advertising campaigns for various products, routinely reached and influenced millions of people across America. She served as Vice President of Marketing for an Akron, Ohio based national distributor of beauty and salon products. She holds two U.S patents for a small electric product, and also has many volunteer years experience in gang prevention, with head-start and with urban storefront drop in centers.
In 1990, to fulfill her dream to reach and positively influence more children, Mrs. Parke developed the Caring Habit of the Month Adventure, as a community revitalization strategy, while serving as Director of Marketing for a SW Pennsylvania resort community. She and a team of community leaders implemented a successful pilot model in nearby Somerset, PA.
This book, JOIN the GOLDEN RULE REVOLUTION, is based on the media principles that, for ten years, she has used in communities and schools to successfully improve the climate of caring, and improve work ready social skills among youth. In May, 2000, her Caring Habit of the Month public school curriculum won the Pennsylvania State Violence-Free Youth Governor's Award , the HUD Best Practices Award and and became a Peter F. Drucker nominee for Innovation in Non-Profit Practices. Currently, Governor and Mrs. Thomas Ridge of Pennsylvania are Honorary Chairpersons. Caring Habit© television PSA's have reached more than a million families daily throughout the greater Pittsburgh region.
Mrs. Parke is a consultant with "Caring MEDIA International," has published numerous national marketing studies, consulted to the Catholic Church, and is an occasional guest lecturer for Carnegie Mellon University. Recent TV appearances include "Nickel's Worth and "Getting Together."
She is becoming a recognized authority on the application of media and marketing principles to achieve social and educational goals. Recent articles by Mrs. Parke have appeared in publications of the National Association of School Psychologists, the National Association of Secondary School Principals, and the Educational Digest. Join the Golden Rule Revolution is Mrs. Parke's first full length book.
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