Marketing Phrase Book

The Marketing Phrase Book belongs in the essential business kit of those who move quickly in this age of the entrepreneur. There are thousands of ways to promote all rolled into a one-stop reference. In thesaurus form, the phrases are organized alphabetically by key word. Look up your key word, find a rich selection of ready-made promotional phrases containing that word with cross-referencing and alternate word choices included. The information is presented in clear, user-friendly bulleted lists for speedy reference. Just add the name of your product or service and your promotion practically puts itself together for you. Very valuable additional sections contain:

• THE INTERNET AND COMPUTERS, giving you the language of the Web.
• CONTESTS AND SWEEPSTAKES, adding sizzle to these widely used promotional tools.
• TELEPHONE MARKETING to boost your success over the telephone.
• Mix and match combinations to NAME ANY KIND OF SALE.
• Pages of attention-gripping EXCLAMATIONS to make your customers take notice.
• Suggested wordings for your crucial REPLY COUPON.
• HARD-WORKING UTILITY PHRASES to help ideas flow convincingly.
• COLORS: "rowanberry", "cappuccino", "saffron" you'll never be stuck for a color again.
• POWER WORDS--the priceless core vocabulary of selling. The most proven-effective "trigger" words in marketing are grouped by idea for quick access. These words pull in millions of dollars in sales every day. Now they're at your fingertips, ready to pull in dollars for you.