I'd Rather Have A Root Canal Than Do Cold Calling!: Who says telemarketing has to be torture?

The phone can be an amazing marketing tool. It leverages a personal touch, has a high response rate, and tends to generate results quickly. The phone can also create frustration -- even dread.

In this long-awaited third edition, Shawn Greene uses her trademark humor and before-and-after scripts to show you how to make effective, natural-sounding calls in sync with a consultative style. She shares practical tips, explains how to avoid common mistakes, and busts the myths that otherwise hold you back.

Topics include: Why warming calls up doesn't actually work. Why the "root canal effect" is different for Millennials. The real difference between business-to-business and business-to-consumer calls. Whether or not to leave voicemail messages, and how to generate return calls if you do. How to project confidence, work with gatekeepers, and handle objections.

A professional trainer, Shawn Greene also describes how to get through the learning curve and build a genuine level of comfort.