America's Greatest Brands: An Insight into Many of America's Strongest and Most Valuable Brands

Essential reading for anyone interested in brand management, product management, advertising, marketing or public relations.

America's Greatest Brands covers the history, innovations, brand values, recent developments, green initiatives and achievements of the county's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communications professionals in America.

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America's Greatest Brands Volume VIII ISBN 9780970686077