Brighter Names: Pragmatic Naming for the Smaller Business

All the steps, and the complete methodology, professional naming agencies use to bring a whole management team into agreement on a new company, product or service name.

Ideal for the in-house company project when you think you have enough talent - with all the forms and worksheets and checks. To get results. To do the searches. To clear trademark checks. To keep the boss in the loop.

Save thousands in legal fees by doing your owns searches right. Understand all the issues in plain English so you know when and how to work with trademark counsel.

Have fun finding the perfect, legal, moniker. See how other names have failed or succeeded as you learn all the steps in a process that has proper convergence. Includes a new creative naming supplement too for when you run out of ideas and words.

Ideal for the small business who can't afford, and has never seen, a formal creative process to develop a suitable and available name.