Persuading People to Buy

With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.

This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 10 other books.

"In almost 20 years as a business and marketing columnist, I've yet to

encounter anyone with more know-how of what it really takes to transform

strangers into prospects, customers and brand loyalists. Marcia Yudkin's

M.O. is moxie delivered in bite-sized bits and in terms everyone can

understand - and put to immediate use. One handy book with Marcia's years of

wisdom is well worth the investment."

- Jeff Zbar, Founder, ChiefHomeOfficer.com, U.S. Small Business

Administration 2001 Small Business Journalist of the Year

"Marketing insights come fast and furious in Persuading People to

Buy. If you want to peek inside the minds of buyers, motivate them to buy

what you offer, and think of new ways to tempt them, this is the book for

you."

- Mike Schultz, President of RAIN Group, Co-Author of Professional

Services Marketing