Turn Eye Appeal Into Buy Appeal

This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and compelling content for business cards, postcards, flyers, websites and book covers. Whether you're a small business owner, student or administrative assistant, you will learn what makes a good logo, how to pick harmonious colors, how to employ good branding techniques, how to create organized and attractive layouts and slide presentations and much more.

It has:

• Over 200 full-color illustrations

• Details appreciated by people with tight deadlines

• Hundreds of techniques to reinforce your strategies

• Tips for writing persuasive copy that "hooks" customers

The book is organized in 11 sections:

• Good Marketing Requires Good Design

• Make Visual Elements Memorable

• Writing Persuasive Content and Making it Flow

• The Best Typography for Design and Readability

• Laying Out Your Pages with Style

• Design Solutions for Specific Projects

• Working with Digital Imagery

• The Role of Color in Your Design

• Getting Graphics Files Ready to Print

• Answers to Your Printing Questions

• Resources