Your Opinion Doesn't Matter: It's Your Customer's Opinion That Counts

This book demonstrates a simple and proven Market Analysis Positioning (MAP) System designed to develop growth strategies that help small businesses accelerate their sales and share. The MAP System has one purpose-to strengthen your market position by analyzing the voice of your customer. If you are a small-business owner, startup, or entrepreneur-anyone with marketing or sales responsibilities-this book can help you deal with the unrelenting pressure of growing your business. The premise is simple: A great idea, product, or service isn't enough to survive in today's competitive marketplace; to truly thrive, you need to accept the fact that it's your customer's opinion that counts. This book melds the process of strategic planning with the practice of marketing. It is a practical and somewhat irreverent how-to guide that demonstrates the MAP System. A proven system designed to help grow your enterprise, it has been thoroughly researched and refined through hundreds of real-world business situations.