Predicting Technology: A Practical Guide For Technology Managers and Marketing Professionals To Identify Future Market Opportunities

Technology innovation will become the competitive imperative for regions and private companies.
Disruptive technologies and rapid innovations have become more pronounced as the global markets become more open and integrated. Sometimes, the disruptive technologies cause economic loss and financial uncertainties for families and companies who are not prepared to deal with the new global marketplace. Predicting Technology explains how technological innovation occurs and helps readers understand where new markets may be created in the future. It offers essential advice for people who would like to start a new company or who may want to consider a career change to take advantage of the new markets that will emerge. The theory explained in the book is written for non-economists and ordinary citizens who would like to better understand how technology evolves