Power Marketing: An Aussie Guide to Business Growth

In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:

• Business Planning
• Facebook Marketing
• Video Production tips
• Sales Conversion and Up-selling
• Product Marketing
• Copywriting and Defining a USP
• Website Essentials
• SEO
• Outsourcing

To save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and business writing.

The ideal reader is a business owner who needs some practical advice on how to create better marketing and a bunch of proven ideas to help grow a profitable business.