I Wish Someone Had Told Me That

Tony Altilia, a former advertising agency CEO, shares his own advice — and that of 49 other Baby Boomers who have succeeded in their careers — with young men and women starting out on their careers. Their ten kernels of experience include Dream Big, Master the Balance Beam, Stay on the Learning Curve, and Jump In.

“As we Baby Boomers depart from our careers, so does our knowledge, expertise, and experience. This book goes a long way to ensure that the emerging generation — those about to embark on their careers — will learn from our trials and tribulations.” — RON FARMER, Director Emeritus, McKinsey & Company.

Tony Altilia retired from corporate life at 57 after working for over thirty years for multinational advertising agencies, including Leo Burnett in the US and Canada. Tony started his career in brand management at the Campbell Soup Company and later helped champion brands Procter and Gamble, Kraft, Pepsi, McDonald’s, Reebok, and others. The father of three Millennial sons, Tony now teaches brands at the Ontario College of Art and Design and is a partner in a brand consultancy.