Elements: The Heart of the City

Internationally acclaimed architects, master planners, and interior designers at Benoy completed the Hong Kong Elements Mall in October of 2007. Simon Blore, the executive director of Benoy, notes that the design for Elements draws inspiration from ancient Chinese symbols for the five elements of nature. This enriched the design with a variety of colors and textures, allowing the creation of five different, yet connected retail zones. By introducing the concept of retail zones and variety in spatial character, Benoy addressed the key concern of orientation within the vast mall floor plate.