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Synthesis Group, Incorporated
The Secret Green Sauce: Best practices used by actual companies successfully growing green revenues including "how-to" case studies on pricing, branding and marketing to consumers seeking "cost less, mean more" solutions.
The Secret Green Sauce: Best practices used by actual companies successfully growing green revenues including "how-to" case studies on pricing, branding and marketing to consumers seeking "cost less, mean more" solutions.
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$19.95 USD
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$19.95 USD
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Dr. Letitia Wright Book Review:
Roth provides "...a different way to thinking about the green market. Need a human resources plan? He covers it. Need to engage your CFO? He covers it. Need a strategic plan? He covers that too! Roth lays it out, easy to understand and use. This book is a great start to your 'green education."
Roth provides "...a different way to thinking about the green market. Need a human resources plan? He covers it. Need to engage your CFO? He covers it. Need a strategic plan? He covers that too! Roth lays it out, easy to understand and use. This book is a great start to your 'green education."