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Ariva Publishing
Selling Change: 101+ Secrets for Growing Sales by Leading Change
Selling Change: 101+ Secrets for Growing Sales by Leading Change
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$22.95 USD
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Named BEST BUSINESS BOOK OF 2010 by Independent Publisher Book Awards
Named BEST SALES BOOK OF 2011 by Axiom Business Book Awards
Named one of the BEST BOOKS TO HELP YOUR TEAM SUCCEED IN 2011 by Selling Power Magazine
''Selling Change is the go-to handbook of leadership for this decade.''
--Independent Publisher Book Awards
Awards
Change happens fast in today's global, Internet-driven economy. Learn how to get ahead of these changes—and your competitors—by creating irresistible value for your customers and stakeholders.
In an era of globalization and internet commoditization, salespeople (and the companies they work for) are in danger of becoming irrelevant. In this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation. To survive, salespeople and business leaders must become agents of change and help customers or stakeholders achieve their goals rather than simply solve their problems. This new, change-centric approach is the next evolution in selling, enabling companies to develop deeper, more profitable customer relationships and to be more agile and adaptive to changing conditions.
With twenty years of experience, most recently with Microsoft Corporation, Brett Clay has developed a complete tool-set for change-centric salespeople and executives, including 101 secrets for growing sales and delivering high value to customers.
Readers will understand the five disciplines of change leadership and the secrets of change psychology that will turn them into vital assets for their customers and help them achieve explosive business growth.
Selling Change will help you:
Named BEST SALES BOOK OF 2011 by Axiom Business Book Awards
Named one of the BEST BOOKS TO HELP YOUR TEAM SUCCEED IN 2011 by Selling Power Magazine
''Selling Change is the go-to handbook of leadership for this decade.''
--Independent Publisher Book Awards
Awards
- Nominated--Global eBook Awards
- Winner, Business: Sales--Axiom Business Book Awards
- Winner, Business: Sales--The National Best Books Awards, USA Book News
- Winner, Business--Independent Publisher Book Awards
- Finalist, Business: Management and Leadership--The National Best Books Awards, USA Book News
- Finalist Award Winner, Business & Economics--Foreword Reviews Book of the Year Awards
- Finalist Award Winner, Business--Next Generation Indie Book Awards
- Finalist Award Winne, Businessr--National Indie Excellence Awards
Change happens fast in today's global, Internet-driven economy. Learn how to get ahead of these changes—and your competitors—by creating irresistible value for your customers and stakeholders.
In an era of globalization and internet commoditization, salespeople (and the companies they work for) are in danger of becoming irrelevant. In this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation. To survive, salespeople and business leaders must become agents of change and help customers or stakeholders achieve their goals rather than simply solve their problems. This new, change-centric approach is the next evolution in selling, enabling companies to develop deeper, more profitable customer relationships and to be more agile and adaptive to changing conditions.
With twenty years of experience, most recently with Microsoft Corporation, Brett Clay has developed a complete tool-set for change-centric salespeople and executives, including 101 secrets for growing sales and delivering high value to customers.
Readers will understand the five disciplines of change leadership and the secrets of change psychology that will turn them into vital assets for their customers and help them achieve explosive business growth.
Selling Change will help you:
• Successfully lead projects and change initiatives
• Increase your revenue and income
• Lock out your competitors
• Maintain higher profit margins
• Improve the competitiveness of your sales force
• Become a strategic resource for your customers
• Have buyers calling you instead of you calling buyers
• Develop strong, long-term relationships with your customers
• Bust the myth that sales people and leaders have to be pushy to be successful
• Achieve your financial and personal goals
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