The Passion Principle: Designing a Passionate Organization

Do you want an organization with an unmistakable identity, a vision so compelling that people invest themselves in the cause and compete for a chance to join you? This booklet shows you how to fashion a powerful charter for success.
A great organization pursues a great vision - a vision forged by the passionate, committed people in the organization. A passionately shared vision draws on all of their ideas, personalities, and passions to build a unique organization, on whose success can be admired but not replicated.
World-class leaders don't stop there: they design cultures that draw out and align the individual passions of all their people with the passions of the organization. When a passionate organization(TM) meets an organization whose people are merely engaged, the passionate organization(TM) will triumph every time.
This step-by-step guide will show you how to design 7 factors in your organization around a powerful core, clear 5 obstacles to building a passionate organization, and build 10 key elements into your organization to ignite and sustain its passion.