Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost

You already have the resources you need to build a powerhouse brand. If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost … or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries and has offices in both the U.S. and Asia. Based on Brenda's successful workshops that have received rave reviews across the globe, Smarter Branding Without Breaking the Bank reveals a treasure chest of tips, tools, and techniques to help solo-preneurs, SMEs and even larger companies achieve similar results at minimal expense. You will: • Learn to leverage five existing assets to create a robust brand marketing plan. • Craft a unique brand positioning for your company using six proven elements. • Dispel widely-held branding myths that could be holding you back from success. • Apply lessons from dozens of real-world case studies across a variety of businesses. • Create a permanent \"marketing mindset\" for you and your team. Walk away with hundreds of low-cost or no-cost ideas to catapult your brand and increase your revenues - starting today. To find out about the companion workbook and video course, visit Smarter-Branding.com.