Online Branding: The Complete Reference

Looking to impress clients at your next meeting or catch the attention of senior management during your upcoming presentation? This book delivers practical content that will position you as the eBranding expert at your company.

Online Branding covers 35 eBranding topics fundamental to building the eBrand your customers will trust and really, really like. Topics include: (1) eBranding Strategies; (2) Global eBranding; (3) Protection of eBrands against internal and external threats; (4) Wireless eBranding; (5) Multiple-eBrand portfolio management; (6) Exit strategies, (7) Measuring "Buzz" about your eBrand, and more...