Shopping & Racial Profiling

This guide for teens and adults will give readers an inside look at the historic and contemporary multicultural issue. An actual court case is presented in a short story format.

Material Includes:

Pop Culture

History

Selected Lawsuits,

Academic Research

Insightful Consumer Stories.

Although people of color are primary targets, related issues

impact all age, socioeconomic, gender, and racial groups.

Retailers lose 40 billion dollars annually to "shrink," according to a CNBC report. And in their zeal to solve the problem, the industry continues to use ineffective tactics, such as hiring under-trained staff, and profiling shoppers based on race.

How much does a student know about racial profiling in the retail marketplace?

Most shopping while ethnic articles typically present the issue from a legal viewpoint or feature

the latest media story. Overall, many consumers are poorly informed about the subject.

Overview of Contents

*Tips from experts

*Worksheet and Checklist

*Quick Quizzes…test what you think you know

*Bibliography

useful books, articles, TV and video programs,

and free downloads, low-cost, and pricey resources

*More than 140 reference links with summaries from academic and nonprofit sources included

How to Use the Material:

For individual or group study discussions.

Examine the backstories of actual court cases.

Evaluate the reader's knowledge and perception of rules, laws, nd regulations during seemingly ordinary consumer interactions.

Expand awareness of little-known facts about the subject

Shopping and Racial Profiling is an eye-opening overview of historical origin. And what to do or avoid doing if wrongfully confronted in the present day is an underlying theme.