Casino Direct Mail

Casino Direct Mail studies gambling casinos’ marketing plans through the lens of their direct mail programs. Casino Direct Mail helps investigate and determine Who, What, and How to mail successfully. Using its proven casino marketing practices you can build and maintain more-relevant databases, increase customer attendance, reduce churn, and improve revenue streams. This book also considers relevant topics such as Yield Management, Loyalty Clubs, and marketing Hotel, Food & Beverage Operations and entertainment offerings. Casino Direct Mail not only covers Internet and Email marketing but much, much more.