Plus Change: Genesis of Innovation

This book melds together the two most critical elements to organizational viability: change and creativity. More than simply a how-to book or a technical tome, ‘Plus Change’ provides the working knowledge, strategies and tactics necessary to not only be more creative and more innovative, but also to implement change more effectively.‘Plus Change’ introduces the ICI Formula (Ideas + Change = Innovation). This critical formula for sustainable innovation within an organization allows for systemized ideation, unbiased idea selection, better change management methods and finally, sustainable innovation. This is a book for managers and executives in an era where innovation and change have become key competitive advantages to any company.