Write Your Own Business Case Studies

topic and customer selection, interviewing, structuring the case

study, and in-depth writing and editing instruction. You'll learn how

something so well known as the story structure from books and movies

can bring your business case studies to life and give your company the

edge in a highly competitive world. You'll learn the importance of

WIIFM (What's in it for

me) and why you must understand and provide for the needs of your

reader if you want to succeed. When the case study is done, you'll

hold onto your notes to re-use for five more marketing pieces. In part

two of the book you'll use this information to write handouts, media

releases, articles, blog posts, and eblasts.