Cross Media Marketing 101: The concise guide to surviving in the C-suite

Cross Media Marketing 101, The concise guide to surviving in the C-suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds.

"This book is a must read for any marketing leader looking to be sure they have a thorough grasp on the current marketing landscape." Scott Abel, The Content Wrangler