Go Get Your Muda!: 35 Waste-Busting Exhortations from a Professional Process Geek

Go Get Your Muda! is an awakening compilation of insightful, motivating and entertaining blog entries from entrepreneurial change leader Mark H. Davis. Dealing with such business-critical issues as waste (or "muda" in Japan), quality, customer service and process mindset, Mark implores his readers to pursue excellence relentlessly and overthrow ineffective systems courageously. He challenges the consumer along with the brand, the CEO along with the associate. No practice is sacred; no habit is safe.

With ringing clarity and stinging conviction, Mark:

• Vents his frustration with epic service "fails"
• Shares striking examples of carelessness and illogic
• Offers practical tips and techniques for improvement
• Entertains, enlightens and enrages
• Bares his soul
• Inspires readers to reach for the sky.

Mark's spirited style shines in such chapters as "Let Your Lean Legs Do the Walking," "When Bad Process Trumps Good People," "Don't Let Facebook Get the Best of You," and "One Letter Can Be Very Impotant." There are as many "a-ha" moments as there are "ha-ha"s. The net effect is a riveting and rewarding read.

Those seeking an entertaining and common-sense application of Lean Six Sigma to everyday life and business will find great treasure in this book.

For more waste-busting ideas, follow Mark's "Quality Matters" blog at workflowdiagnostics.wordpress.com.