RJ Communications
The Drummer- Eight Powerful Sales Steps to Leadership Success
The Drummer- Eight Powerful Sales Steps to Leadership Success
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Leadership, like sales, is all about achieving results. In the business fable "The Drummer," author and former healthcare CEO Daniel Sinnott brings together the best wisdom of the sales literature to offer leaders a new perspective and a powerful plan for achieving their leadership goals: eight clear steps to an effective sales process. The book is packed with guidance for leaders and aspiring leaders seeking a better way to achieve their goals. In addition to its clear eight-step plan, the book offers mindset-changing techniques and sales-related insights throughout the book. For example, people will decide to “buy” the leader long before they decide to buy the leader’s vision and plan. What’s more, good salespeople and leaders learn to love objections because they point the way to close the sale. These and other catalyzing sales-to-leadership messages are woven masterfully through the story’s engaging narrative. Along the way, readers can enjoy taking a journey through a compelling story about life, career advancement, mentoring and forgiveness. In the process they will learn how to leverage powerful sales strategies to fulfill their highest capacity as leaders. Enjoy the ride!