Keep Moving 4Ward: What it Takes to be an Entrepreneur

A real-life entrepreneur who literally rose "from dumpster diving to Disney" shares his personal success story and the attributes that got him there in this indispensable business manual. Bradley Loiselle argues that any struggling dreamer can make his or her dreams come true, as he did, without having to sacrifice everything along the way. Loiselle started with no formal education, money, or industry experience, but in a very short time became the founder of Canada's largest supplier of licensed paper goods, partnering with every major entertainment company in North America. Through his own life experiences, ideals, and illustrations, Loiselle emphasizes the importance of vision and planning, explains building determination and persistence through "the power of leverage," shares how to endure growing pains while learning and maturing, describes the process of building credibility, explains the role of management, and above all, drives home the necessity for those who believes in themselves to keep moving forward.