Building Community: Developing Internet Relationships in the 21st Century Using Google+

If you want to make a friend, you invest time and effort. Initially, a mutual attraction draws people together. In relationships that last, however, people invest time, share things in common and deepen the connection between them.

This is also the way forward when you develop relationships through social media.

Community matters to Google. Google+ offers the potential to engage meaningfully in both the real world and the virtual world.