Kickstarter UK Handbook

300 pages of step-by-step tactics and templates for any country, 30 successful case studies, plus a guide for non British entrepreneurs.

Table of Contents

4+1 QUESTIONS TO ASK BEFORE JOINING KICKSTARTER
- Kickstarter or Indiegogo?
- Build Your Own Platform
- Do I Have a Product to Pre-sell?
- Do I Have the Time to Market My Project?
- Is My Business Too Local?
- True Story: Emilie and Her Tea Pot
- Do I Need the Funds?
10 THINGS TO DO BEFORE KICKSTARTER
- The Most Important Action to Succeed
- Find One Customer
- Browse Your Email and Facebook
- Estimate the Cost
- Prepare Your FAQ
- Do (Not) Build a Community
- True Story: Rain - A Fan Film about Storm
- Rearrange Your Website Specifically for Kickstarter
- Set Up Your Company
- You Are Almost There
13 HACKS FOR MAKING A SUCCESSFUL VIDEO
- Video Used to Be Our Most Important Marketing Weapon. What Has Changed?
- Be Personal, I'll tell you how
- Pick the "Face" of the Project
- True Story: Loka the world of fantasy chess
- Split the Team Between Mini Videos
- Tell Your Story (Hint: Underdogs Sell)
- True Story: the Zombies of Rebuild
- Don't Explain the Features of Your Product
- Anticipate Their Questions
- Add a Call to Action
- Add Gamification
- Add Secondary Videos
- Show Your Social Media
- True Story: Veronica Mars
- Don't Just Ask for Help, Give Them a Wish List
- Use a Small Pledge to Get their Emails
- Which Video Sells the Most?
- What's Happening behind the Scenes
- Video Checklist
CREATING YOUR MEDIA LIST
- Start Small, Sell Big
- Why You Don't Need a Blog
- 3 Tools for Creating Your Media List
- True Story: Minaal
YOU HAVE A LIST OF BLOGGERS, NOW WHAT?
- Outsource Your Research
- What You Can Outsource and What You Can't
- Outsourcing for Non English Speakers
MOVE YOUR MEDIA LIST TO THE NEXT LEVEL
- The Spray and Pray Tactic
- The Buddy Call Tactic
- Tips for Managing the First Contact
- Dealing with Bloggers after the Story is Confirmed
- Dealing with Bloggers after Launch
- How to Know if Anybody Read Your Email
HOW TO SET UP PLEDGES THAT SELL
- Early Bird
- Thank You Pledge
- True Story: OwnPhones
- The Backer Borne Pledge
- Limited Edition Pledge
- Put the Backer in the Pledge
- Stretch Goals
- True Story: SCiO Your Sixth Sense
8 THINGS TO DO AT THE BEGINNING OF YOUR CAMPAIGN
- Best Duration for Your Campaign
- Best Time of the Year to Start a Campaign
- True Story: Coolest Cooler
- Best Day of the Week to Start a Campaign
- Set Up Free Stats for Your Campaign
- Get Informed if a Blogger Talks About You
- Beta Test Your Product Online
- Checklist for Your Kickstarter Page
- Get the Best Consultants for Free
12 MARKETING HACKS FOR YOUR CAMPAIGN
- Send Them One Sock
- True Story: Metal Gear Solid the Movie
- Sharing Pics on Imgur
- True Story: The Seed
- One Thousand Tweets Tactic
- True Story: Prodigy
- Get the Stars on Your Side
- True Story: Star Trek Axanar and George Takei
- Find Your Tribe
- True Story: Urban Heroes
- Twitter Marketing for Crowdfunding
- The Collateral Twitter Tactic
- Promote Your Campaign through Twitter Search
- How to Get Free (Real) Retweets
- Promote Kickstarter Before Kickstarter
- Kickstarter as a Marketing Tool
- True Story: Ubuntu Edge
- The Secret of Reddit
6 THINGS TO DO AFTER THE CAMPAIGN ENDS
- What Happen When the Campaign Ends?
- Transform Kickstarter into Your Personal E-commerce
- Convert Your Backers into Long Term Customers
- Managing Delays: Kill Two Birds with One Stone
- A Couple of Administrative Tips
- Selling Through Kickstarter After Kickstarter
- Or Sell Your Entire Company
- True Story: Oculus Rift
- True Story: Matter and Medium
KICKSTARTER UK FOR NON BRITISH
- Apply for Non British People
- Apply for Non British Companies
- How-to Open a UK Bank Account
- Setting Up a UK Company
TEMPLATES
- Media Database
- Blogger Sheet
- First Contact
- Acquaintances and Coworkers
- Friends and Family
- Bloggers
- Backers
- Autoresponder
- Virtual Assistant Email
USEFUL LINKS AND RESOURCES