Petrol Marketing - Playing Safe Can Be Dangerous

This small book is big in content. It contains essential advice that complements, if not replaces, the need for petrol companies to retain expensive consultants.

Executives from growing petrol markets such as Eastern Europe are urged not to mimic and replicate the mistakes of the West. The so-called advanced and established petrol retailers of the West have often played safe in their decision-making. In doing so, they have not exploited the full potential available to them and/or generated difficulties that would surface in later years. This book provides an alternative source of wisdom.

For petrol executives from mature markets, this book offers refreshing insights that could well revolutionise their business.