Hippo: The Human Focused Digital Book

Digital technology. It crept into our lives, and so deeply did it penetrate us, that it completely redesigned us. In the deep oceans and the high sky’s, it is now as elemental in our landscape as the wind and falling rain. It’s not going to stop.

Due to the way civilisations progress, we are about to zip-line and observe more change in the next ten years, than of the last hundred. But how do we prevent this acceleration from eroding away our humanity?

Incorporating the psychological and philosophical fields into the design process, Pete Trainor takes us back to the fundamental questions that drive us forward, and through a journey of design thinking, he asks one simple question, the one we have asked through all times… why?