The Human Essence of Economics: A Microeconomic Textbook Alternative

What causes mounting excitement in "The Human Essence of Economics" is delving into the potency of entrepreneurship.

This is the second book of a four book series. In it Bruce Koerber reorients the science of microeconomics.

Deductive reasoning is used to probe deeply into the perspectives of law and order, of human spirit and transformation, and of justice and unity; and the associated human actions are then categorized and incorporated into the new economic model. Nowhere else will you find a causal-realistic model of this nature.

Examining human action at its very core is what microeconomics is all about. By penetrating to the heart to identify the point where action begins, the model opens new vistas. One major significant outcome from this approach, quite remarkably, is the discovery of the origin of value which is assigned subjectively by each individual. This has been the great puzzle and quest of economics from day one.

Another confirming evidence of the worth of this approach is recognition that it is the inherent human nature to search after truth which is the power behind the entrepreneurial spirit. Once the entrepreneurial spirit is manifested then discoveries are made and so is the willingness to bear risks.

The propensity to be alert and to act is what drives the economy and so mastery of the skill that utilizes the best qualities and attributes humankind has to offer must be the centerpiece of any bona fide microeconomic theory and model. Not to disappoint, this is what you will find in this book and fortunately it is written in a way that both a general audience and an economics-minded reader will enjoy.