Profiting from Foresight: A 7-step method to capitalize on the emerging trends of the future

What's your Foresight Factor? Answer: Your Foresight Factor is a measure of your ability to adapt to emerging trends that will shape the future.

To grow profitably in rapidly changing markets, you need a proven method and foresight. Profiting from Foresight methodically guides your team to deliver new products, services, and experiences that will resonate with customers well into the future.

Bringing his decades of experience to the book, Scott Barnett walks you through a proven 7-step method utilizing powerful foresight to drive the innovation process. Along the way, Scott teaches scores of valuable nuggets of business wisdom, including how to:

• Discover emerging trends that will shape future demand in your markets
• Foster a culture that encourages open exchange of facts, data and insights
• Organize for success, distinguishing between disruptive and incremental innovation
• Determine if a trend is worth pursuing
• Score potential ideas, guiding your team to originate novel solutions customers love
• Reduce uncertainty and maximize rewards
• Make a successful launch and more.

If you want the clarity, consistency, and certainty of foresightful innovation, browse through this book, then buy it. There's something to learn on every page.

Praise for Profiting from Foresight

Logically organized and sprightly written, this account raises very important issues for business practitioners to consider. A lot to think about -- chock full of ideas. Those in marketing will find Scott's ideas particularly valuable.-- -Mansel G. Blackford, Author of The Rise of Modern Business

Wow! This could be the basis for an executive MBA course. -John Kozlowski, Managing Director, Partner Pathways

A great read filled with actionable ideas that any individual or organization could implement to move their business forward. -Robert Kocur, CFA, MBA, Investment Manager, Bell & Anderson

How do you innovate with new products and new market opportunities? 'Profiting from Foresight' provides a framework to discover new opportunities and offers unique insights to guide the process from foresight to successful market entry. - Ravi Krovi, Ph.D., Dean, College of Business Administration, The University of Akron