Ahead of the Chains: Business Leadership Insights from the Game of Football

Ahead of the Chains develops insights from the game of football and applies them to business leadership. It focuses on developing an integrated system for your team or organization that allows you to execute at a high level, and play "ahead of the chains". It provides examples from college and professional football organizations, teams, and coaches that demonstrate winning approaches to organizational Vision, Strategy, and Culture, and pairs those anecdotes with case examples from Fortune 500 businesses and leaders, to introduce new concepts, frameworks, and tools that you can apply to your organization. If you are a football fan, and also a leader of a team, or an entire organization, this book is for you - delivering new ideas and solutions in an easy-to-read, and entertaining way.

Ahead of the Chains provides thought-provoking anecdotes, powerful insights, and simple tools to help you create and deploy:

A compelling Vision:

The importance of creating a compelling vision of the future, and couching it against an honest assessment of the current state

How to effectively communicate your vision and recruit others on the journey

The power of purpose, and how it can galvanize organizations to success

How to craft a powerful organizational purpose that connects with a broad set of stakeholders

A clear Strategy:

Translate complex academic business strategy models into simple, practical approaches

Building your strategy outside-in, or inside-out, from a position of either strength or weakness

A strategic framework, incorporating Offensive, Defensive, Blocking, and Tackling approaches

A unique approach and tool to analyze your customer relationships to inform strategy

A powerful Culture:

A simple framework to remove confusion around the concept of organizational culture

How to make your company's culture a tangible thing that people can see, touch and feel

The importance of leadership to sustaining a powerful culture

An Integrated System:

Why some organizations deliver sustained value over a long period of time

The criticality of having an integrated Vision, Strategy & Culture that fit together, and mutually reinforce each other

Read it and learn how to ensure your organization plays Ahead of the Chains!