The International Encyclopedia of Media Studies : Research Methods in Media Studies

This reference details the innovative and dynamic nature of current research methods in media studies with contributions from a diverse, international group of scholars.

• Examines both theory and practice with an emphasis on the recent expansion and diversification of media studies
• Covers quantitative and qualitative methods, paying particular attention to the ways in which they overlap and inform one another
• Focuses on emerging research methods while underscoring the continuing importance of historical antecedents
• Explores the impact of new, increasingly transnational technologies on the study of media
• Argues that current research must transcend methodological boundaries and develop interdisciplinary approaches for studying media
• Available as a stand-alone reference or as the seventh volume of The International Encyclopedia of Media Studies