Winning New Business For Dummies

New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the tallk and closing more deals in no time!

Inside…

• Know your subject
• Be an active listener
• Make a great first impression
• Present solutions
• Stay on-brand and on-message
• Prospect effectively
• Overcome objections
• Structure the deal