The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed

A definitive, how-to guide to communicating, collaborating, and executing as a leader in the corporate arena

The Bullseye Principle is a self-contained tool box of essential communication techniques to help readers master the most challenging and important business interactions every corporate leader will experience in their career, from the planning stages (blueprint) to the successful outcome (bullseye) of each. This book will introduce readers to the authors' award-winning, three-step methodology relating to personal branding, leadership communication and executive presence that has been celebrated and utilized by Fortune 500 companies across the globe.