Campaign Strategy in Direct Democracy

Sport, Spectacle, and NASCAR Nation critically examines the complex intersections of sport, consumer culture, and contemporary U.S. politics. Based on extensive ethnographic research, the authors give a firsthand account of NASCAR's recent ascent into the North American sporting mainstream. Along the way, they explore the unique bond between NASCAR and conservative U.S. political movementsand their various Southern, Christian, militaristic, freemarket alignments. Sport, Spectacle, and NASCAR Nation is a must read for students and scholars in cultural studies, sport studies, education, sociology, and political sciences, as well as those interested in promoting a less divisive sporting future.