Innovating in a Service-Driven Economy: Insights, Application, and Practice

The global digital revolution has changed consumer society, service expectations, and funding models forever. New companies have risen quickly to dominate sectors, processes, and markets. There is a new digitally enabled global consumer society, where new services through new channels dominate new products that are ubiquitous and quickly copied. Consumers inform one another, bypassing traditional marketing channels; companies integrate vertically and horizontally, breaking down old structures; venture capitalists in California push out pension fund managers in New York; value driven service innovation becomes the new driver of economic growth and social change. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.